Do you treat product descriptions for e-commerce as just another boring and operational task? The reality is that there must be a lot of strategy behind the words that present your products.
When it comes to online sales, clear and compelling product descriptions can make all the difference . A well-written turkey telegram data product description helps potential customers understand the benefits of your product and encourages them to make a purchase.
In a user experience study conducted by Baymard , it was noted that 10% of e-commerce sites do not have sufficient product descriptions for consumers’ needs.
And according to data from Think with Google , 85% of customers say that product information and images are important to them understanding user experience when deciding which brand or store to buy from.
Want to know how to write a product description that encourages your customers to add items to their shopping cart without thinking twice?
So continue reading this article with the tips and practices you should adopt to detail your e-commerce products!
Why is product description important?
The product description for south africa numbers e-commerce is the text that presents all the information about the item available in the online store . It is through this introduction that the potential customer checks the details of the product to decide whether to buy it or not.
The description is important precisely for this reason: it influences consumers’ decision-making and, therefore, sales conversion .
In fact, the Baymard study we mentioned above also revealed that when the information consumers were looking for was not available in the descriptions, some quickly considered going for another product or even accessing another e-commerce site.
Searching for another site was even more likely when users saw more than one insufficient description . They assumed that the ones they had already seen represented the overall quality of the product information in the online store, and gave up on making a purchase.
Remember : while a customer in a physical store is used to consulting an employee about the features of a product, online consumers face more restrictions.
Sometimes the product description is all a user has available when it comes to finding information about the item they want!
Tip: The importance of paid and organic traffic for your e-commerce
Now that you know how important it is, we can list the best tips on how to describe products for e-commerce!