In 2013, the Google algorithm update known as “ Hummingbird ” revolutionized the world of web writing forever. Content quality became an essential criterion for organic SEO . Keyword stuffing was a thing of the past , and web writers were forced to work on the semantics of texts to please Googlebots .
Since then, SEO experts have begun implementing Importance of the SEO strategies that germany email list revolve around this concept. First, the notion of the “ semantic cocoon ” emerged. This involved creating the architecture of websites from a semantic perspective (concordances between all pages). Later, the concept of the “ thematic cluster ” was invented to further enhance the affinity between each piece of content on the site.
In 2020, Google once again confirmed the importance of the semantic field in SEO. By publishing the description of their quality criteria (known as “ Google EAT ”), it was Importance of the now written in black and white that the expertise of a content was (among other things) reinforced by the choice of the semantic field .
According to this document (in English), this practice is essential to ensure reading comfort and protect Internet users , which is paramount in the eyes of the search engine leader. Thus, thanks to the semantic field, you:
- offer richer content (UX);
- position your pages on more requests (SEO);
- attract more organic traffic (ROI).
8 steps to optimize the SEO semantic field
Want to improve your content’s ranking on Google’s search how to create a website for an educational institution results pages? Here are 8 steps to follow to ensure proper SEO optimization of the semantic field !
1. Research keywords
Before you can work on your lexical field and develop your semantic field, you of course need keywords (main and secondary queries) . This remains the basis for creating SEO content! To find the list of keywords that will boost your SEO , I advise you to proceed as follows:
- brainstorming;
- Google search (related queries and frequently asked questions);
- SEO competitor analysis ;
- use of SEO tools ( SEMRush , Keywordtool , Ubersuggest and of course the free SEOQuantum Keywords Suggests tool ).
2. Create thematic clusters
Once you have your main keywords, you can expand your scope even further by defining topic clusters. This method allows you to cover an entire topic and demonstrate your expertise to Google . By doing this, you increase your cell phone data chances of appearing in the SERP for a whole set of keywords for which you are now recognized as an expert.
Additionally, your website fully addresses your audience’s search intent , which helps retain traffic and reader loyalty. It also helps promote your business ! As a result, you might even be able to get free backlinks without having to invest a lot of time!