Every website visitor is a potential client. Therefore, companies strive to learn more about visitors interested in their website. The minimum amount of information is last name, first name, phone number and email address. This information is called personal data. It is necessary to identify the user.
What is website user information?
What else is considered personal data? Any information that can be used to identify a person – date of birth, social media page address, information pakistan phone number list about place of residence and work, passport number, taxpayer identification number and other information. This information is processed in accordance with the requirements of Federal Law No. 152-FZ “On Personal Data”.
The interest of companies is not limited to guadalupe nevarez system integration technologist information about the identity of buyers. To set up advertising, you will need to answer several questions about the website visitor:
- Where did it come from? Identify traffic resource data sources to choose the most suitable ones. For example, most customers may view ads on social networks or search engines. This means that these communication channels are worth concentrating on when preparing advertising campaigns.
- Where is it located? The location is determined using geolocation or the IP address of the device.
- What are you interested in? Website owners use cookies to collect data. They save information about the pages viewed and help to record new and regular users. In social networks, it is even easier to get an idea of the client’s preferences. It is enough to analyze questionnaires, subscriptions, information on the page.
How Websites Store User Information: Data Protection Basics
Most of the data is provided by website visitors voluntarily. People provide their last name, first name, date of birth and contact information when registering or subscribing via website widgets . But this does not mean that business owners can freely use customer information.
The security of processing users’ personal data is guaranteed by compliance with the requirements of:
1. However, Federal Law No. 152-FZ “On Personal Data”. It is valid in Russia and establishes the procedure for working with customers’ personal data. For example, for an online store or food delivery service, the user’s phone number, name and address are sufficient. A person has the right not to disclose other information about themselves.
2. General Data Protection Regulation (GDPR). Adopted in the countries of the European Union, but is also relevant for Russian companies. However, If a company operates internationally, it must comply with the requirements of the GDPR.