In your content marketing strategy, Native marketing amplifies your traffic and disseminates your content on portals where the user is already engag.
Display
It is a type of “push marketing”. Users are not specifically looking for your product or service when the display ad is plac on their
website. They may be watching a video, checking their favorite news or social site, doing some search or some other action. Here the advertiser is pushing their product to the user. Ex: Google AdWords (display network).
Social
Who are not actively searching for something
Belong to a specific segment that belongs to the
advertiser’s target audience. Ex: Facebook Ads.
Search Marketing
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Image
showing the
heat map
of a
web page
where clicks
on native
ads are much
higher
than on
display mia.
It is a type of “attraction marketing
Users are actively searching for cambodia email list something and, when they perform the search, an ad relat to the keyword search will be display. Ex: Google AdWords (search network). Because they are display on portals, some people confuse display ads with native ads. However, when we compare the results of both, the difference in results is clear in the number of clicks receiv by both: the click rate on a Native Ads is about 10 times higher than that of a Display Ad.
How to plan a Native Ads campaign
Before starting a Native Ads team or felt isolat at campaign – in fact, before starting any Digital Marketing campaign – you ne to understand who your persona is and what offers will interest them. Knowing adb directory your persona allows your communication to be direct to these people and the channels us to reach them are in fact the most appropriate. When it comes to Native Ads, knowing, for example, the news and entertainment portals that your audience