I’m going to share some content ideas for you to implement in your Digital Marketing strategy to qualify leads at the right times ! Check it out:
Top of the Funnel
Remember that at the top of the funnel, leads are looking for information about a problem or desire ?
Since they aren’t exactly israel telegram data looking for something to buy, you can attract strangers and convert them into leads by sharing:
- Blog articles;
- Cool infographics ;
- Explanatory videos;
- Informative e-books;
- And even samples of your services or products!
Tip: Content funnel: what is it and how to apply it?
Middle of the Funnel
In the middle of the funnel, leads already understand what problem or desire they are dealing with.
This opens the door for social media advertising campaigns your company to nurture them (building your authority) and guide them through the sales funnel using:
- Webinars;
- Detailed case studies (with solid data and references);
- Honest comparison guides;
- And interactive tools to help them make informed decisions!
Bottom of the Funnel
At the bottom of the funnel, you’ll be closer to turning a lead into a buyer!
As they are close to the decision of whether or not to buy what you offer, the content of your nutrition should consolidate the trust built up to this point and encourage action through:
- Free trials;
- Product demonstrations;
- And testimonials from whatsapp database brazil customers who have had success with your help and with which the lead can identify!
After-sales and Customer Loyalty
The sales funnel doesn’t end once a lead is converted into a customer! After the sale , it’s important to:
- Continue engaging with customers;
- Provide support to them;
- Solve any problems that arise;
- And observe (or create) opportunities for additional sales and loyalty!