Lead is one of those Americanized terms that was embraced by Brazilian culture because of Digital Marketing and that doesn’t make much sense when translated literally (“protagonist”, in this case).
But one way to understand what “lead” means is through an equivalent term in Portuguese: potential client !
When a stranger (a visitor or follower, for example) decides to engage with your brand beyond the content available on your france telegram data website, blog or social media, they become a lead : someone who, if guided correctly , can become a buyer !
This is why, when we talk about Digital Marketing strategies, lead generation is one of the most important — after all, without potential buyers, there are no sales!
In this text, you will learn:
- What are Leads?
- What is Lead Generation?
- Leads and the Sales Funnel
- What is the difference between Visitor, Subscriber and Lead?
- Visitor
- Subscriber
- Lead
- Suspect
- Qualified Lead
- MQL
- SALT
- SQL
- Opportunity
- Customer
- Why is it important to generate leads?
- Lead Scoring
- Lead Scoring Example
- Lead Scoring in practice
- Lead Scoring
- How to prepare the company for leads?
- How to Attract Leads?
- How to Generate Leads?
- How to manage leads?
- Step by step guide to Lead Management
- What is Lead Nurturing and what are its benefits?
- Educate the Lead
- Building Authority
- Cultivate Relationships
- Lead Nurturing and Qualification
- Lead Generation and Nurturing at Each Stage of the Sales Funnel
- Top of the Funnel
- Middle of the Funnel
- Bottom of the Funnel
- After-sales and Customer Loyalty
- How to automate harnessing the power of social media and customize Lead Nurturing?
- Lead Generation Case Studies
- Ending with a Gift!
Ready to sell more and better on the Internet?
What are Leads?
Leads are nothing more than contacts from potential consumers who have provided their personal or professional details (such as name, email or telephone number) in exchange for some reward offered by your company.
This reward could be business sale lead a free webinar , an e-book packed with knowledge or even an exclusive discount that makes the lead feel like the most important person for your brand!
But for the transition from curious to customer to happen (and to be able to be used in your brand’s strategies), it is necessary not only to collect personal or professional data, but also to communicate directly with each lead .
Just like in a relationship, in exchange for a partner’s attention, trust and loyalty , you need to court them a little!
Based on the data that the lead shows openness to sharing, you can start a relationship and insert them into the sales funnel to guide them through the entire purchasing journey until the moment they swipe their card and close the deal!
Is there a greater opportunity to increase sales than this?
Actually, there are! There are two:
- Managing existing leads (so they don’t become frustrated with their commitment to your brand);
- And the generation of more qualified leads (which is best not to make analogies to what this would mean in a dating relationship)!