Setting the cookie bar is a popular phrase that has been very resonant throughout the online world since the beginning of 2022. This is precisely why Josef Řezníček chose this topic as a lecture for the students of the University of Economics in Prague as part of the Graduate Wednesday event.
What did Josef focus on in the lecture?
How has the new legislation regarding the collection of cookies a vietnam whatsapp number data ffected the online marketing of brands from a marketer’s point of view?How will the clash between companies profiting from users through targeted marketing and the EU’s efforts to limit the misuse of personal data?
What does this change bring to the average internet user and what challenges do marketers have to deal with today ?
What corporations choose to ignore these rules?
You will learn this and much more in the recording of the lecture.
If you were interested in the lecture by Josef Řezniček on the topic Clash of marketers and personal data protection, version 2022 and you want to learn more, play the entire recording, which embracing the possibilities of the future you can find below on the page.
And what can you look forward to next? We’ll be back to Kafi and marketing in May, but you can also look forward to something special. We are already preparing an interesting guest for you and rich data will tell you more soon.
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Links to the lecture
Lecture at the University of Economics in Prague
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