Look for reliable sources of inspiration
You have your keyword in mind and are ready to write your content. You may already know your topic inside and out japan email list and not need any inspiration. However, it’s always good to know what Google considers relevant .
So, I suggest you take a look at search engines to better understand search intent and see how your competitors have structured their content. This will also help you with the next step: creating a writing plan.
Additionally, to have a chance of ranking your blog post in the top position, you need to outperform your competitors . Therefore, take the time to find reliable sources before writing your first line. To find out if they are reliable, you can:
- check the site’s reputation (with Majestic SEO or Ahref );
- check the presence of legal notices and general terms and conditions (often in the footer );
- make sure the writer is recognized in the field covered (a quick search on LinkedIn is a good way to do this);
- quickly browse the entire blog to see if the themes are relevant to your topic;
- see if the site appears on related searches .
Creating an editorial plan before writing is essential. It’s important to note that this plan isn’t rigid and you’ll likely need to customer avatar in b2b revisit it as you write. However, it helps structure the information and ensures that you’re covering the entire topic .
Title (H1)
Choose a title that briefly describes the topic your blog post is about. It should offer a solution to the user, and your content should match that promise. Personally, to ensure the title is relevant, I only finalize it after I’ve finished writing my text.
Introduction (chapô)
The hook of your blog is what will make your visitor want to continue reading . To make it optimal, I recommend presenting a problem that the reader can identify with and offering them the solutions proposed later in the article. Once again, I only refine this element once my article is finished .
Subtitles (H2, H3, etc.)
Subheadings are essential to ensure the completeness of your content . They’re also essential for facilitating skimming, which is a common habit on the cell phone data internet. Dividing your text into subcategories allows you to ensure you cover the entire topic and significantly speeds up writing .
Conclusion
This is the last impression you leave on your reader, so it’s important to take care of it! The conclusion should generally summarize the content covered in your blog post before offering an extension of the topic, a call to action (CTA), or an optimal solution to meet the user’s need.