Marketing and sales: the perfect complement?

Product/service innovation: conduct market research and look for opportunities for improvement that will help you update and highlight your products.

Online Presence: Make sure you have an attractive, easy-to-navigate, mobile-optimized website.

Marketing strategy : The marketing actions that you can use to increase sales can be: SEO (Search Engine Optimization), content marketing and social networks to increase visibility in the digital field.

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Tip: Don’t pressure your target audience into buying. The more pressured they feel, the less likely they are to buy the product. Relax in the process!

Now the ideal is that your audience searches for you and not the other way around.

Consider which ones are the most strategically architect database appropriate and implementing them will be ideal.

While you enjoy this blog, learn how you can keep track of your sales in the 2023 Sales Outlook and Trends Report .

For 2023 and beyond, sales management and knowing what these forecasts are will be fundamental actions when creating and implementing a report or sales strategy.

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Although forecasts are specific

to each company and depend on factors such as economic trends, industry, sales methodologies and marketing strategies, we can generally recommend the following:

Using apps: WhatsApp is the most widely used channel by sales donors – what to pay attention to when teams to contact customers. And of course we will continue to recommend its use, since it has countless functions focused on increasing sales.

Strengthening teams: 66 % of companies say they don’t have a well-structured sales process , leading to a dark path regarding measuring what is being accomplished.

Here it is essential to have good practices, such as:

 

-Create a PlayBook (document of alb directory processes and steps for commercial operation)

-Follow up daily and monitor the progress of goals

-Analyze the sales and marketing funnel.

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