Giants Apple and are gradually ceasing to support third -party cookies , that is, cookies that do not remain on the site the visitor visited, but with a third party. The Firefox browser currently no longer supports such cookies, and in 2023, Chrome will also switch to this practice.
Apple, from iOS 14 onwards , requires users to opt-in to have their activity saved in third-party apps. In other words, Tik Tok and Facebook have the right to track users’ actions on other sites only if they have been explicitly given permission to do so.
Advertising offices will become primitive Marketing Trends
Targeted advertising will soon have to be set up using fewer features than it is now. The reason is that companies collect less data. On brother cell phone list Facebook, the set of available features has already been reduced. In particular, it was previously possible to target an advertising message using the recipients’ interest in queer culture. But at present, the company considers this characteristic to be overly sensitive, and it cannot be included in the target.
This line means a decrease in general awareness: organizations that can obtain the required information will not provide it to outsiders. As a result, the amount of user statistics available to advertisers will decrease, making it more difficult for them to carry out .
The expert believes that advertising systems will become a kind of closed area, which outsiders will not be able to penetrate. These screenshot: example of a youtube ads bumper market participants will simplify the settings and will now essentially offer clients the following: “pay us and tell us what goals you set, and we will achieve the desired results.” But how this happens, no one will ever be told.
Omnichannel and dialog marketing will increase
Any company in the current conditions must maintain continuous communication with consumers. To this end, it needs to be present all the time on all platforms where its consumers are. These include social networks and messengers, question and answer sites and other platforms. This order of work on the Internet is called omnichannel.
At the same time, a simple online presence is only the first condition; audience members must be able to purchase the product in several ways. Buyers must have a store nearby that sells products of this brand, there must also be a website where they can go and quickly order the same product, in addition, a mobile application must be Marketing Trends created so that customers can buy the product using a smartphone. It is noted that omnichannel campaigns are 287 percent more effective than monochannel ones.
Along with being present in all relevant communication channels, the organization must also communicate continuously with customers. Surveys show that 82% of customers believe that when contacting an organization wi
th marketing questions, they should receive an immediate response. When calling customer support, 90% believe that they should receive an immediate response.
Dialogue marketing involves a user-friendly interface, fast loading, and contact with employees of the organization via a mobile device. At the same time, live workers can be replaced by chatbots and algorithms in some situations. The turnover of chatbots worldwide was estimated at $17 billion in 2020. It is believed that this figure will reach $102 billion in 2026.
Marketplaces will become even more important – and not just in sales
During the Covid-19 period, e-commerce sales have tripled, and marketplaces are expected to become increasingly important for all organizations going forward.
However, it is worth considering the problems that arise. In the past, marketplaces had nothing against sellers buying the advertising they were interested in. Sellers also had the opportunity to bring traffic to the site from their malaysia data own sources. But now marketplaces are trying to control the situation to a greater extent and claim advertising, imposing their own conditions on other market participants.
Video content and augmented Marketing Trends
As it was found, in 2021, the most frequent type of content was videos. According to the survey, almost 80% of the audience purchased a certain product after watching a video on the topic. The overwhelming majority of marketers are confident that the role of video materials has increased in the era of Covid-19. Currently, YouTube Shorts, Instagram Reels, and TikTok videos released in vertical format are attracting the most attention. At the same time, video creators are facing increasingly strict requirements.
Augmented reality is another promising promotion channel. It allows buyers to evaluate the quality of the product without leaving their apartment.
Furniture manufacturers offer applications that allow you to understand how a certain piece of furniture will look in your apartment. There are also services that allow you to try on shoes remotely using a camera and understand how they will fit your foot.