Yandex has a separate tool — Yandex Metrics for media advertising. With its help, you can track the number of impressions. Clicks, as well as post-click and post-view conversions for a selected period.The graphs in the reportwill show the dynamics of these indicators over time.
Which will help evaluate the effectiveness of the campaign night clubs and bars email list depending on targeting and other parameters.In particular.
The tool allows you to track conversions with an attribution window of up to 90 days after viewing media advertising, which is longer than in the standard Yandex Direct Report Wizard.
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- End-to-end analytics services. They help track the effectiveness of advertising campaigns from display to conversion.This is especially useful for companies that work with large budgets and want to estimate ROI as accurately as possible.
- Paid surveys that are needed to assess brand awareness and advertising effectiveness among the target audience.
- CRM systems that provide detailed reports on the results of advertising campaigns.High-quality analytics of the data obtained allows companies to adjust their strategy and tactics depending on changing market conditions or audience behavior.
- Call tracking services. They determine which advertising source the client came from.
For example, if ads are placed in different sources, each type of advertising is assigned a separate number. When a client calls the company, the system automatically determines which channel worked.
How to Use Data to Improve Your Advertising Campaigns
Data analysis is an opportunity to dedicated server: what are the improve the effectiveness of advertising campaigns.
For example, if you see that your bounce rate is high, it may indicate that your landing page needs improvement; if your conversions are low, it may be worth reconsidering your target audience or creatives.
Let’s say you’ve launched a media campaign and want to evaluate its effectiveness. Using Yandex Metrica, you’ll see that the number of visits to the site has increased by 46% among users who saw the ad compared to those who didn’t.
This means that the ads are really driving traffic. However, if visits are not turning into targeted actions, it may be worth analyzing user behavior on the site and working on improving landing pages, USPs, and other criteria that will help achieve goals.
Stages of launching a media advertising campaign
Display advertising requires a strategic clean email approach and careful preparation.
We recommend that you focus on the following stages of the process when preparing and launching it:
- Define your goals. First, define what you want to achieve: increase reach, reduce cost per lead, increase brand awareness, or something else.This will allow you to build an effective sales funnel and select the appropriate tools. For example, to warm up the audience in the off-season, it is worth focusing on coverage, and to reduce CPL/CPA – on more precise targeting and using a link with other channels.
- Choose your tools. Choose platforms and metrics that will help you achieve your goals. For video ads, these could be views, for banner ads, these could be CPM and reach.Use end-to-end analytics to track the entire customer journey, from first contact to conversion.
- Plan your budget and set up analytics. Create a detailed media plan that will take into account all key campaign parameters: duration, budget, target audience, formats and evaluation metrics.Set up analytics systems in advance to track performance from day one.
- Get started! Don’t delay the start of your campaign. Even with perfect preparation, there will be pitfalls. The sooner you start, the sooner you’ll have data to analyze and improve.Constant monitoring will allow you to quickly make changes to targeting, creatives, or budget allocation.
Don’t forget that display advertising is not only about reach and impressions. But also about the impact on brand awareness and audience loyalty.
Use maximum tools for performance evaluation . And end-to-end analytics to get a complete picture of the impact of advertising on your business.
Our specialists are always ready to advise you on how to effectively use media advertising to grow your business. Develop a strategy taking into account the customer journey, and launch an advertising funnel .