When optimizing and efforts should be made to improve them. Types of SEO Optimization SEO specialists work on the development of web projects, focusing on search engine algorithms. That is, promotion is bas on the rules by which search engines evaluate sites. Therefore, “SEO specialists” must understand how these rules are structur . Unfortunately, many marketers use this knowl ge for unfair promotion. Depending on what schemes specialists use in search engine optimization, there are three types of SEO: white, gray and black.
Types of SEO optimization
Image by storyset on Freepik. White hat SEO This is an ethical and legal approach to website optimization bas on following search engine chinese overseas africa number data recommendations and providing useful content to users. Such SEO methods are us not so much for promotion as such, but to improve the user experience. Attention is paid to visual design, ease of use, quality content, attracting and retaining an audience.
In white SEO, the emphasis
Is on the quality and value of the site for visitors, and not on deception or the use of prohibit methods. Gray SEO Promotion methods are on the advanced telegram marketing techniques for businesses verge of “legality” from the point of view of search engines, and yet most SEO specialists use them. Gray optimization schemes mean working with keywords and search queries.
That is, you are trying to promote a resource
To a high position in the search for a certain phrase by introducing the necessary wording on your pages, which, on the one hand, does not bulk lead contradict the rules of Google or Yandex (if you really give the user what he is looking for), but on the other hand, it artificially affects the assessment of the relevance of your content by search engines. Black SEO This includes prohibit optimization methods aim at deceiving search engines and having nothing to do with honest promotion.