THE RODOJACTO
Those who travel without worries may even arrive faster, but those who travel strategically certainly go further!
The saying is not exactly true, but it certainly applies to today’s success story: the case of Rodojacto, a company specialized in Road Cargo Transportation with a focus on strategic logistics.
A partner for a few years now, the company faced a problem: even with a good volume of visitors, the chosen public did not generate the growth defined in the following years.
Until then, our main vietnam telegram data focus had been on paid media campaigns focused on the bottom of the sales funnel, covering the entire portfolio of services.
Thus, Orgânica faced yet another stretch in this challenging journey, in which valuable content was key to qualifying the public — and increasing sales by 153%!
DESTINATION: SELL MORE!
With the briefing in hand, it was what is marketing research in business time to put our strategy into action and set aside our equipment.
We defined target audiences, adjusted power and used all our skills in digital strategies to ensure that every real invested was a sure “birdie” in this game.
After all, the objective was clear: to bring in qualified leads .
And what leads!
ADJUSTING THE ROUTE
From the beginning, we south africa numbers conducted the strategy with one focus: qualifying the public — which needed to be done in an increasingly specific and segmented way.
To do this, we knew that a side effect could be a decrease in the number of leads entering the funnel. But, at the end of the day, sales are the ones who pay the bills!
So we developed the content strategy focusing on each of the segments of activity, always reinforcing Rodojacto’s value proposition: the strategic use of logistics as a driver of business growth.
Therefore, we created thematic E-mail Marketing trails with the purpose of nurturing this segmented audience, always connecting them with the company’s services.
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Trusting in the quality of the content and precise audience segmentation, we put our foot down and achieved very interesting results!
THE ARRIVAL POINT
The first suspicions were confirm at the beginning of this new phase. Comparative data shows a 17.96% reduction in website visitors and a 45.55% decrease in leads.
Although this may seem bad at first, it can actually be very positive. After all, unqualified people rarely close deals, and they also hinder the sales team a lot.
And the E-mail Marketing work started to show that we were on the right track: the email opening rate averaged 47.8%!
This resulted in a 361.7% increase in MQLs (hands raised), a number 17.8% higher than the target!
And since these leads were more qualified, this also impacted sales: a 153% increase in sales during the period!