Have you ever seen a really big billboard advertising the latest product on the street? A sight that has become part of our routine. But, in this digital era, are billboard ads still effective? Do people still pay attention to billboards hanging on the road? Let’s discuss more about out of home (OOH) advertising, especially billboards, and why now might be the time to move on to Digital Out-of-Home Advertising (DOOH).
Are Billboards Still an Option
Billboards, as a form of OOH advertising, are still popular. Based on data from Statista, global spending on OOH advertising will reach more than $38 billion in 2022, and this figure is predicted to continue to increase. However, the important question is: are billboards effective in this digital era?
We cannot deny that billboards offer great brand visibility, especially in strategic locations such as protocol roads, CBDs, or dense urban areas. But, just imagine: on the highway, most of us are more focused on our smartphones, GPS, or music than the billboards outside. This explains why the effectiveness of billboards is now starting to be quest oman telegram data ioned.
Digital Out-of-Home
So, should we abandon billboards completely? Not really. How embracing the possibilities of the future ever, there is a more up-to-date alternative, namely Digital Out-of-Home Advertising (DOOH). According to a report from Research and Markets, the DOOH market is predicted to grow to more than $ 58 billion by 2028. Well, DOOH is not just a cool digital billboard, but also more interactive and targeted!
The most concrete example? Wificolony. This platform completely revolutionizes the way out-of-home advertising is done. Wificolony offers a DOOH solution by utilizing free Wi-Fi networks available in various places. Imagine, when you are hangin cz lists g out in a cafe or other public place, there are ads that appear when you are connected to Wi-Fi. But this is not just any ad, you know! The ads that appear have been adjusted to your geolocation and habits as an internet user.