For e-commerce with physical presence or that serve specific markets:
Important Metrics :
Sales Conversion Rate : Percentage of visitors who become customers.
Conversion Rate by Traffic Source : Comparison of conversion rate between different traffic sources (organic, paid, social, etc.).
3. Average Order Value (AOV)
Average Order Value (AOV) is the average amount spent by customers on each transaction.
Important Metrics :
AOV : Total sales value divide by the number of orders.
AOV by Product Category : Comparison iceland phone number library of AOV between different product categories.
4. Customer Retention
Customer retention measures your e-commerce business’s ability to keep customers coming back for repeat purchases.
Important Metrics :
Customer Retention Rate : Percentage of customers who return to make additional purchases.
Customer Lifetime Value (CLV) : Total revenue expecte from a customer over the time they remain with your store.
NPS (Net Promoter Score) : Measure of customer satisfaction and loyalty.
Cart Abandonment Rate
Cart abandonment rate is the agb directory percentage of visitors who add products to their cart but do not complete the purchase.
Important Metrics :
Cart Abandonment Rate : Percentage they ask to promote fiber optics in mexico of visitors who abandon their cart.
Cart Recovery Rate : Percentage of abandone carts that are recovere through remarketing or email campaigns.
6. Social Meia Engagement
Social meia engagement measures how followers interact with your content on social platforms.
Likes, Comments and Shares : Number of interactions with your posts.
Engagement Rate : Percentage of followers who interact with your posts.
Follower Growth : Increase in the number of followers over time.
Customer Feeback
Customer feeback provides direct insights into customer satisfaction and areas for improvement.
Important Metrics :
Reviews and Testimonials : Number and quality of customer reviews.
Satisfaction Surveys : Results of surveys sent to customers after purchase.
Social Meia Comments : Monitoring positive and negative feeback on social meia.
Measuring the success of your niche e-commerce business involves monitoring a variety of KPIs that provide a comprehensive view of your business’s performance.Did you know that some online stores can attract more customers just by providing product sales descriptions.