These ads are short video clips of up to six seconds that play before the main content and are non-skippable. They’re ideal for conveying short but impactful messages in a short period of time.
Video Discovery
Video Discovery ads , as I explain earlier, were previously known as video display ads. They appear on YouTube’s search results page , specific database by industry the home page, and in the video suggestion tray. You can click on the ad to view the full content, giving advertisers the opportunity to discover relevant content for themselves without interrupting the original video.
These formats offer advertisers flexible options to achieve their YouTube advertising goals, whether it’s increasing brand awareness, driving conversions, or boosting audience engagement.
Screenshot: Example of a Video Discovery ad on YouTube Ads
Creating your first video campaign on YouTube Adwords
Want to create your first YouTube Ads chile business directory campaign? It’s not a complete guide, but it’s a great strategy for effectively positioning your brand. Below are step-by-step instructions:
Defining your campaign objective
To help you define the purpose of your campaign, I recommend:
- Sign in to your Google Ads account or create a new one if you don’t have one yet.
- Create a new account by clicking “ Create ” > “ New Campaign ”.
- Select the campaign type in the “ php? hosting? what does it all mean? Brand Consideration & Reach ” or “ Product Consideration & Purchase ” section depending on your advertising objectives.
- Choose your campaign objective by selecting either “ Website Traffic ” or “ Conversions ” depending on whether you want to drive traffic to your website or generate conversions.