I recently attended Social Media Marketing World , a mega-conference where social marketers gather to learn about the latest business-building tactics and ideas. If you’re a marketer and ever get a chance to attend, I highly recommend you do (in fact, I’ve already bought my ticket for next year).
These are the seven types of videos that will strengthen your brand, your business and your profitability.
The event covers a wide range of topics, from how to humanize your chatbots to how to build your personal brand. However, and this should come as no surprise, one of the most talked about topics was undoubtedly video. Almost every presentation I attended touched on the use of video in one way or another. However, one of the most uae whatsapp number data impactful sessions was presented by Marcus Sheridan, who talked about the types of business videos you should create to be more transparent with your customers and ultimately “detonate” your brand and your profitability.
1. The 80% video
Think about all the questions your prospects and customers ask you on a regular basis. What percentage of them would you say you have to answer over and over again? I’d bet around 80% (I think you can see where I’m going with this).
The 80% video is a compilation of the 7 or 8 questions you are most frequently asked. On the one hand, your customers will be happy to see a video that proactively answers common questions about sharing a framework that will enable you to keep the product or service they are about to purchase. But, if you use a different employee to answer each question, it is also a great way to show them the team that will serve them once they are your customers.
2. The form video on the landing page
Am I going to get thousands of emails? Is someone going to call me hoping to sell me something? Are they going to share my contact information with someone else? These are the kinds of questions that powder data run through the mind of a person who is considering whether or not they should fill out one of your online forms.
3. The biographical video
Placing a video next to your landing page form that explains to the visitor exactly what will happen after submitting their information will help mitigate some of the reluctance and therefore boost your conversion rates. Studies show that if you are honest about your form process, you can increase conversion rates by up to 80%. And if you title your video “See what can happen if you fill out this form,” your visitors will know what the video is about and will be more likely to watch it.
You know you have a great team, but your customers won’t know that your employees are special if you don’t show them. A bio video allows each of your team members to put a face to their name, tell their story, and talk about the work they do to support customers. These videos should be no longer than 90 seconds and are a great addition to anyone’s email signature.