1. Newsletter “high penetration rate”: use festive discounts to wake up a large number of sleeping customers
SMS performs well in terms of delivery rate, opening rate, and click-through rate, which is dozens of times higher than email marketing. The delivery sms promotional campaign rate and opening rate also perform better than the LINE channel. Although the message cost of SMS is a little higher than that of LINE. It can be used as a complementary channel to LINE.
Using the MAAC system developed by Crescendo Labs. It will be able to automatically determine whether members have opened LINE messages, and then send SMS messages to consumers who have not opened LINE messages. This can achieve the highest message delivery rate and opening rate while saving costs. Seize the special “eye-catching” characteristics of scheduled discount messages. And recall sleeping customers who have not interacted with the brand for a long time.
2. The text message is “highly important”: customers click on it when they receive it, and they want to read it after they click on it.
According to statistics , we can also say that when customers receive text messages, they are more likely to intuitively think that it is an important and special message. And are less likely to think of it as a tiring commercial advertisement. 95% of text messages are read within the first three minutes of sending because text messages are more direct and brief. Making it easier for the audience to respond quickly.
Usually, promotional messages for e-commerce schedules and festivals do not need to complicated. Instead, they should aim to explain the discount content in a straightforward and clear way. what is dtc/d2c (direct to consumer)? And attract customers to click on the link to the official website for detailed information. This kind of message itself is difficult to manipulate (and probably not necessary). Instead as long as the discount information is delivered through a channel with a high opening rate and a sense of privacy and dignity, the effectiveness can be guaranteed.
3. SMS “high response rate”: simple and real-time, maximizing the benefits of scheduled activities
Every brand festival event requires a lot of planning. After these one-time costs are invested, companies more often require the marketing side to maximize the effectiveness of the activities, reach as many audiences as possible and increase ROI under time pressure. One of the important ways to increase ROI is to reach a large number of consumers with a high probability of conversion through cheap and fast methods, so text messages have become the first choice.
One of the characteristics of SMS marketing is that it requires very little preparation. After all, the message must be short and powerful. It does Yeezys Shoes not need to be designed with beautifully designed pictures or videos like advertisements and e-newsletters. Instead, it must simply and quickly deliver the key points of promotion to a large number of consumer mobile phones. Statistics show that 96% of marketers believe that SMS marketing can help companies increase revenue .But only 35% of companies say they have formulated a formal and complete SMS marketing strategy. Indicating that most companies may underestimate the effectiveness of SMS marketing.
In fact, “SMS” is still a classic and unbeatable communication channel. As long as its back-end system and data tracking functions continue to improve, its effectiveness will naturally continue to improve.