Online sales are developing at a rapid pace, and it is becoming more difficult for businesses to compete with each other every year. Companies are developing strategies, investing heavily in marketing and lead generation. But sometimes you need to take what is already working well, add some modern technology, and sales will definitely “take off”. Below you will find not only classic, but also non-obvious options for increasing sales.
1. Clear design
Any website is an online array consisting of guatemala phone number list different blocks ( profile header, description of goods or services, order form, information about the company, contacts, etc. ).
The navigation on the site should be clear and convenient for the user. He should not get confused in the variety of design elements. The simpler, the better. But the main thing here is not to overdo it with simplicity. Sites created on the knee do not inspire confidence in buyers either.
There are many services and constructors for creating websites. A business owner can master them independently or contact, for example, a web designer.
2. Search engine optimization
When a user enters a query into the browser search bar, the first page shows companies that have paid attention to SEO optimization of the materials optimization of advertising campaigns posted on the site.
Sites with poor optimization will appear in search results at lower positions, for example, on page 5 or 20, which the user will most likely not scroll to.
SEO optimization is working with keywords that fit into blog articles, product descriptions, and advertising banners. Search engines regard such sites as high-quality and capable of meeting people’s needs.
3. Order form
An order form is a field where the user enters the powder data information necessary to purchase or order a service. Such a form should be located in a prominent place on the site. A potential buyer should not have to dig through the wilds of the site in search of a form, otherwise he will simply go to a competitor.
The order field should contain a minimum number of lines . It should take a person no more than 2-3 minutes to complete a purchase.
4. Help chat
Many companies add call center contacts and chats to their websites to quickly resolve problems .
If a user has questions about a product, it is desirable that managers immediately close them. This is how companies take care of their clients and work on loyalty.
5. Company information
The site must have a section “About the company” . Here the user gets acquainted with the company. This section contains information: the company’s period of existence, successes and achievements, cases, area of activity.
In addition, the section publishes legal details: INN, OGRN, full name of the director, certificates and licenses, legal address. This information shows users that they are dealing with a serious seller , and not an office that will “deflate” in the near future.