Defining the target audience
Specific role in shaping the effectiveness of the Defining the target audience campaign and contributes to its ultimate success. Let’s […]
Digital Marketing
B2B Marketing
Digital Marketing
Types of Digital Marketing Campaigns
Set a clear schedule for your campaign, including start Types of Digital Marketing Campaigns and end dates and milestones. Planning
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Social Media Advertising Campaigns
Content marketing campaigns focus on creating and Social Media Advertising Campaigns distributing valuable, relevant content to attract and retain a
Digital Marketing
The Campaign Life Cycle
With the growing popularity of mobile devices, mobile The Campaign Life Cycle marketing campaigns are specifically targeting smartphone and tablet
Digital Marketing
Design and develop the creative assets
advertising campaigns, and initiating promotional activities. Creative Assets : Design and develop the creative assets needed for your campaign, such as
Digital Marketing
Digital marketing campaign relies on analyzing
Measuring the success of a Digital marketing campaign relies on analyzing a number of metrics and key performance indicators (KPIs).
Digital Marketing
Click-through conversion rate (CTC)
Metric : CAC measures the average cost Click-through conversion rate (CTC) of acquiring a new customer within a campaign. Meaning :
Digital Marketing
Abandoning a shopping cart while shopping online
Meaning : Reducing bounce rates Abandoning a shopping cart while shopping online can improve conversion rates and revenue. Traffic sources
Digital Marketing
Google Analytics provides deep website analytics
Key Benefits : Content creation, landing Google Analytics provides deep website analytics page design, marketing automation and lead tracking. Hootsuite Purpose :
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“The Man Your Man Could Smell Like”
Objective : Apple’s “Shot on iPhone” campaign “The Man Your Man Could Smell Like” aimed to showcase the high-quality capabilities
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Quality and consistency of content
Here are some common challenges when managing Quality and consistency of content digital marketing campaigns and tips to overcome them:
Digital Marketing
Measuring Return on Investment
Solution : Focus on creating unobtrusive, Measuring Return on Investment relevant, and engaging content. Explore native advertising options that align