You’ve already figured out that the lexical field helps you develop your keyword query and helps the reader The importance immerse themselves in the topic . But why is it so important in SEO ? To find out, you need to know the basics of Google’s history and algorithms .
In the beginning , search engines analyzed pages robotically . They were not interested in the wants and needs of users and focused on the malaysia email list exact query . This method of analysis spawned a “black hat” SEO technique which consisted of stuffing your text with the same keyword ( keyword stuffing ).
Realizing this flaw, Google updated its algorithms to better understand search intent and humanize the process of reviewing online texts. As a result, enriching SEO writing vocabulary has become a widely recommended practice for improving organic rankings .
This development has thus made it possible to cpanel beginner’s guide provide better results to Internet users and to improve the readability of the pages displayed in the SERP. This is why it is absolutely necessary to treat the subject in its entirety and to offer quality content to hope to appear on the first page of Google. Thus, developing the lexical field has become an obligation for anyone wishing to optimize their SEO .
The other great advantage of offering an SEO lexical field is that you create an opportunity to position your page on related queries . If I take the example of our article on fishing once again, I can imagine that my content will also appear on the following Google searches:
- fishing technique;
- fishing equipment;
- fishing site;
- etc.
This will obviously depend on the information I want to present in my text. Indeed, this query is very general . It therefore seems impossible to trust review position oneself on all related themes . However, to achieve this, it would be interesting to create several contents using thematic clusters and long tails .