Pablo Penades
Pablo Penades
Customer Marketing Strategist at unbounce_es. Passionate email data about new technologies, online business and constantly learning. Digital, dynamic and collective mindset.
Wrote 2 posts
1
recommendations
Increase your sales with Doppler
Did you know that with Email Marketing you can reach more customers, integrate your messages with social networks and measure their impact in minutes?
Try it for free
Do you want to be part of the group of authors who write for the Doppler blog? Don’t wait any longer! Send us your article.
Join now
That’s right, there is no scientific formula
A that guarantees you a perfect landing page, but wait, don’t be sad! With these tips you can get closer to perfection .
The denial may seem too blunt and shocking, but it is the most direct way to unmask a worrying situation . In Digital Marketing, phrases like this frequently circulate:
The 5 things you need to know to…
The Ultimate Guide to…
How to make the perfect… in 5 minutes
Although these are highly attractive titles, they become somewhat utopian because in reality there is no scientific formula to ensure that everything goes well.
We will position ourselves for a moment from the perspective of contractualist philosophy to understand how the use of this type of headlines impacts the world of Marketing:
“Man is a wolf to man” – Thomas Hobbes (16th century).
Our friend Hobbes formulated this phrase more than 400 years ago, high through cooperation with insurance lighting the danger that the human race poses to itself, but he never imagined for a second how long his m turkey data ost genuine aphorism could endure.
Now, if we dare to move this phrase to the field of Digital Marketing, we get another very interesting one:
“The marketer is a wolf for the marketer” – Pablo Penadés (2017).