As digital natives grow older and gain more control over their digital experience, we’re starting to see a very clear correlation with the rise in ad blocker usage. That’s nothing new. The advertising industry has seen a steady rise in ad blocker adoption, from approximately 21 million users in 2010 to over 180 million users worldwide in 2019. In fact, in the US alone, there are over 75 million users who have install ad blockers on their browsers.
Who are the digital natives?
And that makes sense. Digital natives are very comfortable spain whatsapp number data with technology and are us to making it work for their purposes. But what does that mean for digital advertisers and their clients?
Ad blockers (also known as content blockers) are simple software programs that prevent ads from being display on a website. They are usually add-ons that are install to browsers such as Chrome, Firefox or Safari. And while there are dozens of alternatives, the most widely us ad blocker on the market is AdBlock Plus.
Removing ads from web pages can significantly improve page including keywords that potential buyers can loading times and also ruce data usage, which is good news for those with limit data plans or living in areas where connectivity is slower.
Another advantage of ad blockers is that they are able to block tracking powder data and behavioural monitoring technologies that allow users to be profil. So if you are someone who would rather not have someone monitor where you browse the internet or do not want your browsing preferences sold for advertising purposes, ad blockers can be an attractive way to protect your privacy.
What are ad blockers?
The term “digital native” describes a person who grew up in the digital age. These are children, now young adults, who, rather than learning about technology like adults, grew up with it from a young age. This exposure to technology in their formative years means that digital natives are more familiar with technology and understand it better than the previous generation.