There is no doubt that the visual face of a business is extremely important and should be given due care. Visual style is often the first thing a customer notices when they visit your website and what they remember when they come across your brand.
1) What are the most important principles when creating the visual face of the company?
One of the absolute principles is to know the brand for which I wa spain whatsapp number data nt to do something as big as its visual identity. We have to realize that together with the quality of services, its visual face is often the first thing a customer comes into contact with. It’s kind of like a first impression on. Llady at the bar – and you just don’t want to mess it up.
For the past few years, the team has been trying to use various processes. Such as Group Dynamics together with the Value Proposition Canvas, to get to know the client and its brand better. W including keywords that potential buyers can e always try to involve the client and his close team in the entire process in order to understand in detail where the problems and nes of the brand are. It helps us to see much further than just letterheads and business cards with pretty pictures. One of the basic pillars in further creation is of course the fact that the visual should be a perfectly. Ffunctioning ecosystem and it should be view as such from the very beginning. The work does not necessari rich data lways have to start with a logo or a logotype, as many designers may think.
Workshop of the REMEMBERSHIP_ team while working on the Fenek project
2) What are the most common mistakes made by clients, but also by graphic designers and agencies?
On the part of the client, it is a lax approach to the assignment and to the process. He is the greatest expert in his business among us, and it is necessary for him to go through the whole journey. The designer from beginning to end, that is the only way to achieve the best result.