Statista Digital Market mentions that: “…Latin America is forecast to reach around 337 million e-commerce users by 2023. Between 2022 and 2027, this number is expect to increase by 22%, resulting in around 390 million users across the region by the end of that period.”
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Screenshot taken from Statista Digital Market .
External Factors Affecting Sales and Purchasing Trends
There are external factors that can affect sales and trends, such as:
Competition: Here it is important to monitor what your lawyer database competition is doing in order to make a difference, to perform a benchmark.
Technological advances: Companies must be at the forefront of technological changes and adapt in a positive way, as these advances can influence the user’s purchasing decision.
Economic conditions
Factors such as inflation and unemployment can affect the audience’s purchasing power and, therefore, the acquisition of products and services.
Under these circumstances, companies must take a risk and not lose their audience, being very strategic, since consumers have become more demanding when it comes to purchasing products/services that are not essential.
It is impossible to control these factors, so the challenge is to strategies are not mutually exclusive prepare and find out what is happening in the world.
“Firstly, the international firm Kantar Worldpanel indicat in a recent study that the purchasing power in general in Latin America was considerably ruc, given that the consumption of mass products in the region increas by 30%, a figure higher than in the last two years.” Semana Magazine
How to increase sales?
Although it may be a question that addresses different alb directory components and depends on the company’s purposes , what is requir is to maintain effective strategies and tactics aim at stimulating demand so that users make the purchase.
The most appropriate techniques to accomplish this are:
Offers and promotions: Create attractive promotions and offers that include discounts, prizes and memberships. Put the customer at the centre of attention.