The younger generation always has unique habits that create their own trends in society. One habit that has become a culture is “hanging out at a warkop” or coffee shop. Not just drinking coffee, they come to socialize, do assignments, or just relax while enjoying the atmosphere. In this environment, brands have a great opportunity to “tap in” to a market segment that has not been widely explored in a creative and relevant way.
Through technology such as Wificolony, brands can take advantage of this habit of hanging out to expand their market reach and interact directly with their audience. This article will discuss how young people who like to hang out at warkop can become a strategic target market, and how Wificolony can be the key to achieving this.
Why are Warkops a Favorite
Warkops are not just places to drink cheap coffee; they are the perfect spot for young people to gather, discuss, and even work. Based on research from the Central Statistics Agency (BPS), around 47% of young people in Indonesia spend 1-3 hours per day in cafes or warkops for non-formal activities. Warkop offers a relaxed atmosphere, affordable prices, and additional facilities such as free Wi-Fi—a combination that is very attractive to them.
With the increasing popularity of remote working and online learning habits, warkop has also become an ideal choice of place for students and young workers. a prod denmark telegram data ctive space, but still comfortable and not too formal.
Why Should Brands
Young people are a group that has great purchasing power and influence in the digital era. They are not only consumers, but also influencers in their social circles. Acc account-based marketing must tailor the message to the decision maker ording to a survey conducted by Nielsen, more than 60% of young Indonesians admitted to getting product references f cz lists rom their friends or social circles.