The benefits that digital transformation brings to enterprises can be divided into two major aspects: internal (inside the enterprise) and external (consumers):
Internally, in order for the brand’s strategies and resources to revolve around consumers. Many departments within the company need to be mobilized. Including the above-mentioned marketing, sales, customer service departments, etc.. Only if they all accept and implement digitalization together can it be possible to achieve complete digital transformation across departments and the entire enterprise. Although digital transformation bulk sms master is exhausting and time-consuming, it can highly integrate cross-department resources. Operations will be smoother, more efficient, and more synergistic.
Externally, digital transformation allows companies to be more consumer-centric. Successful digital transformation can effectively collect consumer-related information and use data integration and AI data insights to more completely establish consumer profiles. In addition to better understanding of consumers, it can also make the interaction between brands and consumers more personal and automated. And make the customer’s experience at various touch points coherent rather than disconnected.
Three stages of digital transformation: digitalization, digital optimization, and digital transformation
Digital transformation in a broad sense is often divided into three stages: digitalization, digital optimization, and digital transformation .
The first two stages are relatively simple: digitalization refers to the introduction of digital tools to manage sms solves the 3 major worries of marketers during festivals and record data digitally rather than on paper. Thereby saving labor and time costs; digital optimization refers to optimizing the results of digitalization. And actually use it to achieve results on consumers.
Digital transformation in a narrow sense means a large-scale transformation of the entire enterprise including “processes, organizations, and strategies” based on digitalization and digital optimization. Digitalization, digital optimization, and digital transformation can be placed on the spectrum from left to right. The further to the right of the spectrum. The more departments involved and the resources invested. It is also conceivable that achieving the final digital transformation requires a long and labor-intensive process.
This is why most Taiwanese Yeezys Shoes companies are still in the intermediate stage. Have encountered some obstacles on the road to digital transformation? It is recommended that brands should not try to achieve success in one go. But start with the following three aspects of digital transformation to achieve smaller-scale digital optimization. They will naturally reap the benefits of digital transformation while getting closer to the transformation of the entire enterprise.