You can develop a digital marketing strategy based on the following 9 forms: 1. Search engine optimization (seo) seo is an extremely useful digital marketing tool chosen by many marketers to build their brand and reach their target customers. The main purpose of seo is to make the website more search engine friendly, thereby improving the page’s ranking in the search results display table (serps). Google’s algorithm ranks websites based on 3 basic seo techniques: on-page seo; offpage seo; technical seo.
Specifically as follows
seo on-page seo is a technique that focuses on optimizing elements that are directly visible on the page. This means that any small changes you make to the page will be visible to users. The factors of on-page seo techniques that we want to talk about here include: content; heading tag; title; meta description; page url; internal link; alt attribute (for images); website interface; page loading speed. 1.2 offpage seo off-page seo techniques focus on measures taken outside the website with the aim of creating as many high-quality backlinks as possible.
This is considered one of
the most complex techniques in seo. Backlinks are links created by another website to your website. Google considers these “backlinks” as an indicator of a website’s popularity with users. Therefore, the quality and quantity of “backlinks” on a page can help your page rank higher in search results. 1.3 technical seo this is a small part of on-page seo techniques. Technical seo focuses on optimizing on-page elements, such as image compression or css structuring,.
Content marketing similar
to all other forms of digital marketing, the main purpose of content marketing is also to attract potential customers to convert into buyers. However, instead of attracting line database by advertising the value of products/services, content marketing focuses on providing free content to users first, then selling later. Social media marketing the tools that social media marketing uses to reach and interact with target customers are social platforms such as facebook, pinterest, instagram, linkedin, tiktok,.
Sometimes the main purpose of
a social media marketing strategy is not to increase immediate purchases, but to increase engagement. Using social marketing strategies to engage with audiences rather than encourage them to make immediate purchases is common among luxury brands or brands whose target why is marketing so important in a company’s strategy? audience is older adults. 4. Pay per click (ppc) ppc is also a popular form of digital marketing. To visualize what ppc is, try typing the keyword “oil-free fryer” in the search bar.
At this time, google will usually display
he first 3-5 lines of websites containing advertising content related to oil-free fryers, followed by seo articles containing useful content. Every time you buy lead click on an advertising website, the business will have to pay the advertiser, specifically google adwords, a sum of money, usually 3,000 – 15,000 vnd/click. That is how ppc works. In addition to google adwords, you can refer to the following 3 types of ppc: – paid ads on facebook : facebook acts as an advertiser and will automatically insert your ad content on the feed, search, stories, messenger or any location where your target audience can see it; – promoted tweets on twitter: works similarly to the paid ads model; – sponsored messages on linkedin : ad content will be sent directly.