We have a very large number of parameters at our disposal, from the basic ones such as age, gender or location to advanced ones such as type of activity or items owned. In the last step, we will create, and the advertising material itself in accordance with the goal we have chosen.
Among the many forms of advertising
We have a few main types to choose from. This will certainly be promoting a typical post in the news feeds of people who meet our targeting.
We can also choose from graphic posts or video materials
Another group are various types of banners displayed, for example, in the right column, in Messenger or in the user marketplace. We can also choose from a product carousel, consisting of several boards or slide shows similar to a carousel. An interesting form of advertising is instant materials, i.e. full-screen ads that open on the display of a mobile device.
Why is it worth using this form of advertising?
Using Facebook Ads is a very beneficial solution for many reasons. The first is the fact that we can handle the advertising campaign ourselves or very easily outsource this task to a marketing agency because it is a popular service. We can also define the advertising budget or schedule ourselves, as well as edit and pause advertising campaigns.
By defining the maximum budget and rates per click or per ad display, we can tailor the Facebook promotion to our own capabilities.
Advertising on Facebook is also about image. FB users are new zealand email list already used to advertising materials that are also well-tailored.
They do not interfere with browsing the website
So they are perceived neutrally or positively, and for many what you need to know about the google+ shutdown people they are a very interesting form of familiarizing themselves with new thematic content.
Advertising on Facebook is also not binding adb directory and we can both start promoting at any time and end advertising when we consider it appropriate. Compared to other long-term advertising strategies on the web, this is a very beneficial solution.