When someone orders a product, signs up for a monthly content subscription, or orders home delivery, they don’t always think about what preceded their actions. It seems like an automatic process, but it is a specific customer journey. This journey often consists of searching for information about a product, choosing from several products with similar characteristics, comparing companies that offer the desired product or service.
A sales funnel is a marketing model that shows the new zealand mobile number list approximate path of a customer from getting to know a company’s product to placing an order. Each stage is important along the way. Therefore, it is necessary to set up the funnel correctly, analyze customer behavior, and promptly make adjustments.
The Main Stages of the Sales Funnel
To understand the main stages of this tool, let’s look at the generally accepted AIDA marketing model, which describes consumer behavior:
1. Attention. The first stage is when the client just finds out about the product. This could be an advertisement on TV, a post on social networks, or any other source.
2. Interest. A potential buyer shows interest eugene reich chief executive officer in a product or service. He begins to study its advantages, analyzes whether it can solve his problem, compares the product with others on the market.
3. Desire. Simple interest gives way to the resource data desire to purchase the product. This is a very important stage for the company, because it needs to convince the potential buyer that they need to buy the product from them. The decision can be influenced by a lower price, various bonuses from cooperation with the company.
Action
The last stage is the transaction, when the client makes a purchase or orders a service.
These stages of consumer behavior completely coincide with the stages of the sales funnel. First, the company conveys information to the potential client through advertising or other channels. Next – making contact with the person who makes the decision. Then a meeting is held and an agreement is concluded (in the case of an online store, this could be an email or a message in a messenger with a great offer). Then the goods are delivered and payment is accepted from the client.
It is important to understand that the sales funnel cannot be universal for all types of business. It can change depending on the characteristics of the product itself, distribution channels and other factors.
This is how a B2B sales funnel might look schematically:
- Cold contact is informing potential buyers about a product.
- Presentation – product selection.
- A commercial proposal is a desire to buy a product.
- Drawing up a contract is the conclusion of a deal.
- Shipment of goods and payment – completion of the transaction.
By leading the client through the entire sales funnel, you can get not a one-time, but a regular buyer. To do this, you need to work with him competently and involve him in repeat transactions.