It’s no surprise that consumer habits have changed. But sometimes we don’t realize the significant influence technology has on our daily lives. Many people do practically everything using only their smartphones . From shopping, ordering an Uber, keeping track of their children’s school routines, to scheduling a medical appointment, and more. Therefore, having a responsive website is essential to better position your business .
A survey conducted by Google revealed that people’s expectations for their mobile business experience are currently very high. Nearly 9 out of 10 smartphone owners are willing to buy again from a company that provided them with a relevant mobile experience . This means your business needs a responsive website to provide a better customer experience.
What is a responsive website?
A responsive website is designed to adapt to mobile devices, such as smartphones and tablets . It’s recommended that america phone number list businesses have a mobile version of their website to reach a wider audience and boost sales. Below, we highlight some of the advantages of having a responsive website:
1- The content adapts to the screen size.
2- Elements automatically adjust for vertical scrolling.
3- The site menu also adapts to the device used.
4- It is possible to select format for readability featured content for mobile.
5- The size of the images also adapts to the design
A responsive website can increase sales
Consumers are increasingly seeking positive experiences while using mobile devices. Proof of this is that 53% of smartphone users abandon a website that doesn’t load immediately . Furthermore, 41% say they have minimal chances of returning to that website . This is what a study by the consulting firm Provokers found . Therefore, if your business doesn’t have a responsive website, consumers tend to look for another brand’s site.
This data comes from a test conducted by Google with more than 900,000 mobile sites. According to the test, the average load time for the pages analyzed was 22 seconds. The problem is that if a website takes more than three seconds to load, users abandon the search . In addition to the delay in loading content, other very common complaints include difficulty finding what they’re looking for, lack of functionality, and problems completing a purchase , in the case of online stores.
Therefore, if you want to increase the visibility of your business, attract new customers, and expand sales, you need to invest in a responsive website. Adapting to the behavior of new generations is more than a trend, it’s a necessity. If you’re still not convinced, you can check out another post we published here on the blog: 4 Reasons to Have powder data a Responsive Website . It’s also worth remembering that in 2015, Google implemented changes to its algorithm and began prioritizing sites that are mobile-friendly .
How do you create a responsive website?
– Apply the mobile-first concept
Website creation should always keep the focus on the user. After all, the most important thing is getting information to the consumer , which is the ultimate goal of web project development. So, if users are increasingly using smartphones and tablets, you’ll want to focus your website creation first on mobile devices.