Lead generation is the process of transforming strangers (who are interest in the context of your company) into acquaintances through the production of content so that they choose to provide their information spontaneously, starting a relationship in which there is a simultaneous exchange of value .
I particularly like this definition because, besides being simple, at the end of the day, it is what it is!
Tip: Why does my company need to generate leads?
Leads and the Sales Funnel
The sales funnel is a germany telegram data strategic model use to classify the different types of leads within their buying journey — and the likelihood that they will buy what your company sells.
You can visualize the sales funnel as a real funnel: an upside-down pyramid divide into stages.
The higher up the funnel you are, the further away a potential customer is from closing a deal with you!
Because of this, the sales funnel is use in Digital Marketing as a way to visualize the different stages that a potential customer goes through until they decide to complete a purchase — and guide them through this journey in an optimize way.
The sales funnel concept was first introduced in 1898 by advertiser Elias St. Elmo Lewis.
Since then, the funnel has why systematic marketer? served as a reference for selecting the best Marketing actions and providing clues on how to best manage resources, in order to increase the chances of a lead reaching the bottom and making a purchase!
It’s the process of going from business sale lead the top, through the middle and reaching the bottom of the sales funnel — what we call ” converting ” a lead (or opportunity) to a customer when we talk about online sales!
What is the difference between Visitor, Subscriber and the different types of Leads?
Taking into account what you just read about the sales funnel, qualifying each person as a visitor, subscriber or lead gives you even more assertiveness in identifying the right time to send them an offer!
<p>The sales funnel segments the different stages of a person’s awareness or action : from the moment they come across your business until they decide whether your company is the right choice for them (a process that, in practice, is not always as linear as in theory!).