The size and composition of the buying center can vary greatly. It may also happen that the roles are not always assign to different people; one person can certainly take on several roles.
The aim of the buying center is to make the most inform purchasing decision possible as a group with different perspectives and expertise. At the beginning there is the so-call initiator . The initiator determines the procurement nes and triggers a purchasing decision process.
Other roles in the buying center are:
People who intervene in the procurement process. The for example by canada mobile database setting standards or regulations. The such as minimum requirements for a new machine. Influencers do not necessarily have to be part of the company. The but can also be consultants from outside.
These are people in the company who are directly affect by the innovation and who will later work with the product or service to be purchas. They usually have the most experience and knowlge. The users are ultimately responsible for the appropriate use of the product or service.
Employees in the purchasing department distinguish in the buying center who deal with the procurement process. When procurement risks are low (e.g. ordering new pens). The they often make the procurement decision alone. Within the buying center. The their tasks include selecting suppliers. The negotiating discounts and drawing up purchase contracts.
Decision maker
People who decide on the awarding of contracts bas on their position save in practice: computer retailers in the company. In the case of larger investments. The these are often members of the management.
Information selector (gatekeeper. The coordinator)
Gatekeepers are people who have an indirect influence on the loan data purchasing decision. They are rarely directly involv. The but rather select and control the flow of information. The target preparation of information for the decision-maker is carri out. The for example. The by the personal assistant to the management.