Ideally, your pillar pages will cover all of the broad topics that are important to your entire website. Doing this can feel really daunting.
So where do you start?
If you’re starting from scratch and wondering what to put on your website, try working from the top down. Ask yourself what the broadest level is that your website represents. Next, think about all the high-level topics you intend to cover. You may already have this structure in place through your site navigation, depending on the type of site you’re working on and what stage of development you’re in.
- For e-commerce sites, research everything austria phone number library people want to know about your main product categories.
- For a service-based or corporate website, consider thoroughly answering questions about your core service areas and industry.
- For a publishing site, think about the main topics you’ll cover and create a detailed hub-and-spoke plan to cover them in depth.
If you want to use relationships to improve SEO, it’s important to stay relevant. Don’t stray too far from your core topic, and make sure each page is relevant to the other pages on your site.
How do you become an authority on a topic?
Maximize relationships, and do it well. To become a true authority, you need to regularly publish high-quality content related to your topics, and link to relevant content. When you start ranking well 6 ways to use forms in email marketing for whole clusters of related keywords, it becomes easier to rank for related topics. If you do this regularly and well enough, you may be creating your own semantic links. We write about machine learning, so if your brand is consistently associated with certain phrases, you will be strengthening the semantic connection between your own brand and those phrases yourself. This may also be the case for unlinked mentions if authoritative sites are talking about you in the right context.
Quality + Relevance + Context
A semantic strategy covers all the overall principles of SEO buying house b content. Writing effective SEO content is really all about identifying the relationships between words, topics, and pages—but it’s easy to forget when you’re working on a granular level.
No matter what industry you’re in, a strong strategy leverages these relationships to produce results.