At RD Station, we constantly talk to companies thinking about investing in Digital Marketing . These companies come in different sizes and have different needs, with varying levels of maturity (both in business and Digital Marketing), and even so, it’s common to see the following question: Is it really the right time to invest in Digital Marketing?
Based on our experience, we feel confident in stating that the right time to start investing in digital marketing is simply as soon as possible. Of course, the type of investment and its objective vary from case to case, but we’ll show you how whatsapp number list digital marketing can be a significant contributor to your business in different contexts.
Here we’ve outlined some of the most common justifications used by those who choose not to invest, along with the reasons why those justifications aren’t real.
You don’t have much money to invest
That is a very common justification, but invalid most of the time.
We see two main reasons for this. The first is that it’s possible to do many relevant things in Digital Marketing at ridiculously low prices. A domain, a blog, or a social media account are examples of investments with minimal value that can yield a good return. The biggest demand ends up being time, not money (we also discuss lack of time as an justification further down in the post).
The other big reason to invalidate master your advertising investment that justification is a matter of ROI. If you invest $1 and $2 leave the channel, it makes no sense not to invest. And what we seek with an efficient strategy is to ensure that the money invested returns as profit to the company. We have clients who currently have a 20x ROI in Digital Marketing: for every $1 invested, there are $20 in sales.
If you’re unsure of the ROI at the outset, before making larger investments, current employees can learn and float some ideas to help drive bigger steps later. Our educational materials page , with eBooks and free materials, is a good source of information for you to learn for free.
You had a bad experience and don’t want to risk it again.
The digital marketing market is still relatively new, and we don’t always find companies that understand this recent context and are up to date with their practices. Starting with the mindset in the field: many agencies or professionals, for example, don’t care about or take direct responsibility for real results ($$). They focus more on creating buzz, use irrelevant metrics (such as views or followers), lack genuine interest, or assume responsibility for sales numbers. Therefore, they fail to directly prove their value to the company, causing this type of “trauma.”
The fault here is not Digital Marketing, but poor work done on the channel.
Before making this type of powder data investment, you should know what you need and clearly state your goals and expectations. Try to review the track record and success stories of the person you’re hiring to ensure they can meet those goals.
It’s also advisable to understand at least the basics of a good strategy so you can assess whether what the agency/professional says and does aligns with your expectations and best practices.
Your company does not have a website yet or is redesigning it.
That’s not a real justification either, since you can start investing in other digital marketing strategies. Here in the Dominican Republic, before having our website, we started with a blog, providing relevant content to build our base and begin appearing in Google searches. Another easy-to-implement idea is creating social media profiles to begin engaging with your audience and build your digital presence. Creating landing pages and providing rich content (such as eBooks and webinars) also allows you to generate leads even without a full-fledged website.
Lack of knowledge
This is one of the easiest challenges to overcome, provided there is good will and dedication. Today, the amount of quality content available online is immense, such as some materials we at RD have prepared to help you:
Digital Marketing Blog Posts : Here you’ll find several answers to your main daily online marketing and sales challenges, randomly arranged, in no logical order, but covering a wide range of topics. With posts for both those just starting out in Digital Marketing and those looking to delve deeper into some of the strategies.
Free Educational Materials : These contents are primarily eBooks and templates that will serve as guides for a more general overview of some of the topics and help you more confidently develop your Digital Marketing strategy and tactics.
This content helps anyone achieve their first results and refine their strategy to achieve even more ambitious goals.
You are already used to or trust more in offline
Well, in that case, if you really want your business to thrive, maybe it’s time to step out of your comfort zone and redesign your marketing strategy. These days, all customer and buyer profiles are already online. From those who barely educate themselves on the subject, to those who check out prices and technical information, to those who end up purchasing online. The amount of information available online means that almost 70% of the purchasing decision is made before the customer even speaks to your company. This change in behavior can be a threat if your company isn’t well represented online.
Digital marketing is typically a more sustainable and cost-effective way to achieve this. The same investment you make offline could bring greater results and more measurable benefits if it were focused on digital media. Furthermore, in traditional media, you “rent” a space for a specific period of time. On the other hand, if you invest in digital marketing, you’ll typically create content and materials that will endure and deliver results for a long time, becoming an asset to your company.