Our speaker decided to start this training by inviting the attendees to reflect: why are we used to seeing celebrities and people with a large number of followers on social networks as influencers ? For Adrián , the most important opinion leaders for companies, and often the ones they care the least about, should be their own clients.
What is the main reason to pay attention to brand consumers? Users constantly interact on social networks, relating more with other people than with companies. Considering the importance of other people’s opinions when making overseas data a purchase decision, customers, i.e. those who have had an experience with a certain product, become influential characters .
Characteristics of opinion leaders
How to recognize an Influencer? What are their main qualities? According to our speaker, these are some aspects that will allow you to identify an opinion leader. Take note!
Possesses social intelligence
An influencer must be able to position themselves and make themselves known to their audience. They must also have a natural ability to tell stories and show what they do. At the same time, it is key to maintain consistency and a certain continuity in their discourse.
It has the skills of a modern professional
Is it important for an Influencer to actively participate in social media ? Of course! But you should keep in mind that opinion leaders are not just those who are there. Many of them do not interact on a daily basis, although they are talked about on social platforms.
Hits high, fast and strong
An Influencer never reacts out of time . They have the ability to be aware of their surroundings and act at the ws data right time, and even before things happen.
Tips to define your Influential Marketing strategy
Take advantage of your network of contacts
If you have a Community Manager , they can help you identify and contact Influ business growth with Facebook analytics encers who could connect you with your brand’s audience. Not only because they know them and see them on their timeline, but also because they probably interact with them daily and, therefore, have already built a certain relationship.