Types of surveys in marketing
Written research is informative and allows mexico phone number list you to cover a large audience. They are easily organized on the Internet: filling out the form by the user will take a few minutes. Below we will talk about the main types of surveys in marketing research.
Interview
They are conversations with respondents, often in an informal setting. For instance, A clear plan is necessary to conduct them: this is the only way to tets n/a obtain objective data. Follow it strictly, ask questions in a certain sequence and record them on a special form.
Interviews can be:
- personal – for example, when addressing store customers;
- telephone – when respondents are contacted by company representatives or call center operators;
- in-depth – when several respondents participate in the conversation at once.
Focus groups are another type of interview. However, They are formed from several representatives of the target audience. Participants discuss the proposed questions, and the organizer records the collected data.
Questionnaire
However, Questionnaires are compiled to quickly collect information resource data about clients, site visitors, their attitude to the company or products. What is convenient about this method of working with the audience for business?
- Reach : For instance, With written surveys, you can reach more people in the same amount of time than with oral communication.
- Availability . The costs of conducting the analysis are minimal – questions for users can be posted on the website, in a community on social networks, or questionnaires can be offered at points of sale.
- However, Remote organization. Clients can take written surveys at a convenient time, and the presence of an interviewer is not required.
- For instance, search for information about customers, competitors, the market or demand for products;
- testing hypotheses – for example, regarding consumer behavior;
- determining the reasons for the popularity or low interest in products;
- establishing a level of brand loyalty;
- analysis of competitors’ promotion methods.
The goal is set at the very beginning of the audience research work.
Why a Survey is Good for Business: Advantages of Marketing Research
Getting first-hand information is always valuable. For instance, It will help you get closer to your customers and accurately identify the strengths and weaknesses of your product or its promotion strategy.
However, Primary data will help you:
- create a client profile;
- conduct segmentation of the target audience;
- identify the interests and needs of buyers;
- develop levers of influence on clients;
- improve the quality of service;
- engage the audience in a dialogue with the company;
- formulate competitive advantages;
- build a business development model.