You’ve heard that Search netherlands whatsapp number data
Engine Optimization (SEO) is a vital digital marketing tool. But do you really know how SEO works?
SEO is made up of many elements and is the process of generating traffic from free, organic, editorial, or natural search results in search engines.
By leveraging SEO, you can make your website more visible. The #1 result in Google’s organic search results has an average CTR of 27.6% (compared to second and third-ranking results getting 18.7%. So, getting that top spot or a place on Google’s first SERP page means more traffic .
Now there’s also artificial intelligence to consider. AI-powered algorithms like Google’s RankBrain have significantly impacted SEO by enhancing search results. This is resulting in a more complex SEO landscape (more on that later…)
SEO increases visibility and improves rankings
One of the most important harnessing the power of social media
functions of SEO is to increase your visibility, which means making it easier for prospects to find you when they search for something you have to offer. Visibility is directly related to your ranking.
The higher you rank on a search engine result page (SERP), the more likely prospects will see you and click through to your site, so it’s key to increase your organic page ranking.
For example, we recently updated a top performing blog on influencer statistics that had slipped down the rankings. By updating the content with new information and statistics, the blog now takes the top spot on Google.
SEO shows authority
Page Authority (PA) is increasingly egypt data
important to search engines as it’s becoming more important to web users.
Essentially, authority means that your website is trustworthy, high quality, relevant, and has something valuable to offer. This ties in with the fundamentals of Google E-E-A-T, which plays a big part in how your site is evaluated.
Scores range from 1 to 100 and the higher your number, the more authority your site has. You can find your PA rating by using tools such as Moz.
While it can be difficult to influence Page Authority, many SEO experts believe the best way to improve it is to create quality content, earn backlinks from reputable and trustworthy domains and reduce spam.