This will be the way you describe the process and the result of measuring the previous metrics. The narrative from start to finish that led you to that result.
It must be understandable to the audience you are presenting to, so that they can make decisions moving forward.
Here you can determine whether it is better to present the report with graphs, tables or teaching materials.
To make the report more user-friendly, you can use the Storyboard tool. A sequence-by-sequence guide to understanding a story or procedure.
Here’s how you can do it
Example: A construction company with a website.
Problem: When filling out the form to request an teacher database advisor, users do not complete all the fields or there is very little data obtained.
Evidence: demonstrate this with the abandonment rate metric or the percentage of leads that arrive through this form. There will be a decrease in new leads.
Express solution: reduce the fields requested in the form
Comparison: Know how this action changes before and after implementing the solution.
The task at this stage is to demonstrate the final in web specialists have their own database of results and show the actions to improve or invest in. This is your mission as the creator of the report.
You can also use this type of structure for examples related to lead, sales, and retention metrics, like this:
Example: a technology company
Problem: They only get about 100 leads per month, but 20% of alb directory them are qualified as leads with a high probability of conversion.
Evidence: through the qualified leads metric, the results obtained are seen.
Quick solution: improve the lead capture strategy by attracting traffic, which can be done through a landing page. The important thing here is that the user can move on to the next step in the sales funnel.