Budding entrepreneurs are often passionate, committed, action-oriented, and stand up for their beliefs. However, for many of them, sales and marketing are areas that are difficult for them. If you are one of these budding entrepreneurs preparing to start your own business, I invite you to read some tips that will surely make the process easier for you.
Choose your clients wisely
The old saying goes “choose your friends wisely,” and the same applies to customers. phone number list This advice seems counterintuitive and counterintuitive to logical thinking. Shouldn’t we try to get as many customers as possible? Can a new entrepreneur be picky? Won’t being picky lead to customers retaliating and ruining your business? The truth is that your company won’t be able to satisfy everyone’s needs, so you shouldn’t try. Instead of trying to offer everything to everyone, take some time to think about who your audience should be.
However, you need to be very careful when creating a company’s marketing message. A negative example is the brand Abercrombie & Fitch, which positioned its clothing as for beautiful and young women. In addition, its size range did not include clothing designed for overweight women. Following its marketing path, the company paid the stars of New Jersey Crew (an MTV show, the American equivalent of Warsaw Shore) NOT to appear on television wearing its clothing because they weren’t “cool” enough. Such a marketing message outraged Americans. A campaign more than 60% of companies say that their email marketing open rate has increased in 2020 organized by Greg Karber, who bought A&F branded clothing from a second-hand shop and distributed it to homeless people in Los Angeles, had a wide impact. As a result, the American company’s sales fell sharply. In the third powder data quarter of 2013, sales fell by 12% and losses exceeded $15 million. This figure contrasts with the profit of $84 million in the same period in 2012.
This example shows that one cannot be arrogant in selecting customers, and even less spread the idea that our products are only for “cool” people.
Diversify the means of collecting queries
The first rule of investment is “don’t put all your eggs in one basket.” However, many entrepreneurs make this mistake by investing too much money in certain marketing activities. If you spend all your time cold calling, but don’t have a decent website and don’t contribute to social media, you could be missing out on valuable enquiries. The opposite is also wrong – focusing on social media and your website and not trying, for example, cold calling will not have the desired effect either.
Your approach should be balanced. Divide your resources, time and money to create the perfect mix of capturing outbound enquiries (mailing, cold calling, advertising) and inbound enquiries (SEO, website, blog, social media).
Don’t let enthusiasm affect your sales
New entrepreneurs are often the biggest fans of their companies, services or products. This is, of course, the right approach because, first and foremost, you yourself must believe in what you sell. The challenge comes when your fanaticism causes you to fail to see any flaws in the services or products you offer or to completely ignore customer feedback. If you are too enthusiastic when it comes to closing the deal, you can scare away contractors with your arrogance. Enthusiasm is important, but make sure it doesn’t completely blind you to the objective image of your company.
Solve problems
Sales and marketing are about solving problems. Entrepreneurs go into business because they want to create something new or develop or improve an existing product to fill a need in the world. It is said that sales is about getting people to make a purchase or overcoming their objections.
In fact, the best salespeople are people who can build relationships with customers, focus on their needs, and find innovative ways to solve their problems.
Entrepreneurship is a continuous learning process, and there is no better way to learn sales and marketing than by starting your own company. By avoiding easy beginner mistakes and learning how to deliver real value to your customers, you will become a full-fledged entrepreneur.