How do you know if an opinion leader is the right one for your brand? Very easy! Because the audience they usually interact with has the same characteristics as your target audience . So, your mission will be to get to know these users in depth: which social networks they are on, how they behave on them, how they relate to the Influencer, etc.
Identify opinion leaders
For Adrián , Influencers are those people considered opinion leaders in a certain industry, businessmen, celebrities, artists, athletes, politicians and even mass media and the so-called new media.
They can be those who create the
A content or those who are the protagonists of that material. One of the aspects that you advertising database must take into account is that there is a rule:
90 % of users only consume information, 9% are responsible for curating content and approximately 1% create it .
Define your budget
There are influencers who are fans of certain brands and who talk about them and recommend their products without asking for anything in return . At this point, it is key that you are able to identify those opinion leaders who speak well of your company to encourage them to continue doing so. In short, try to build and maintain a close relationship with them.
On the other hand, there are some influencers who have a large audience reach and are widely recognized in their area of influence. In this case, you will probably have to invest a certain amount of money to make them part of your strategy.
The investment you make will depend on the ROI (Return on Investment) that you believe you will receive from the scope of the actions implemented by the opinion leader you have chosen.
Plan your campaigns with influencers
How to achieve effective results in your Influential Marketing strategy? Easy! By carrying out a thorough analysis of the weaknesses, strengths, threats and opportunities of each of the Influencers you have in mind. This way, you will be able to choose the most suitable one ws data for your brand and draw up a plan that will know which actions will be most successful and which unforeseen events to expect.
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