Hundreds, maybe even thousands of eyes watch your website every day – but is your message clear and convincing enough? The easiest way to distinguish yourself from competitors and similar companies at first glance is to use a logo. It should be completely unique and unmistakable. However, this is often not the case, which is why we bring you an overview of the 10 most common mistakes in logo design. You can easily make sure that yours does not have any flies.
1. Logo created by an amateur
A professional design should also look professional. New start-ups often invest considerable sums in technology, development, employee training and company equipment, but neglect the visual side of the business. Savings are often made on logo design – business owners either quickly create something themselves, ask for help from relatives or acquaintances with “artistic inclinations” (a niece who attends a secondary school, a friend who has Photoshop installed, etc.), or outsource the work to someone who is suspiciously cheap. However, saving on the log can be significantly more expensive in the end. When you use an amateur logo design, people will not treat you like a professional.
2. Overreliance on trends
Contemporary trends come as quickly as they go. Meanwhile, it will turn into a cliché and your logo will look indistinguishable from hundreds of others. A good logo should look timeless and unique.
3. Use of raster images
4. Using vector databases
A common mistake is to use publicly available images from databases such as VektorStock when creating a logo. It’s not illegal, but it violates good logo design principles – a logo should be unique south africa whatsapp number data and exclusive to the client. If you use an image from a database as the basis of your logo, you run the risk that someone else has already used the same logo. Moreover, you will recognize such companies at first glance – they are usually familiar shapes such as globes, silhouettes, etc.
5. The design is made for you and not for the client
It’s nice that you want to be original and that your designer just found a new and fresh font, but first think about what the logo is for. Should it be a tool for communication with the client, clear and recognizable, or an illegible product of your graphic designer’s enormous ego? The logo should also correspond with the type of business you are engaged in. For example, if you are a lawyer or provide insurance, save your favorite avant-garde font for another purpose.
The standard procedure for creating a logo design is to use one of the 40% of gen z want more content from brands software for creating vector graphics. An alternative is to use graphics software that creates and edits raster images (such as Adobe Photoshop). This procedure is not recommended, mainly due to problems with the reproduction of logos. You never know in ad uk data vance how big a logo you’ll need, and bitmaps tend to look pixelated (ie “jaggy”) when zoomed in too much. The advantage of vector images lies precisely in the fact that they retain their quality even when resizing, editing, etc.
6. Too detailed logo
Elaborate logos with many small details are nice, but only in a sufficiently large design. However, they can cause a problem if you print them or view them at a low resolution. The logo must be easy to remember, and this is best helped by simplicity and a unique shape. Just look at the logos of companies such as McDonald’s, Adidas or Apple.
7. Over-reliance on logo color
A very common mistake. The logo should first be created in black and white – adding color should be the last step. Every company sometimes needs to use a logo in black and white, so it is important that it still works well. For example, the client prints the materials on a black-and-white printer – will the logo still be clearly recognizable, or will it turn into a gray-and-black blur?