The other day I was eating at a restaurant where they gave us drinks, a first course and a second course for 5 euros. Considering that the quality of the food was decent, one wonders how the owners could make money with these prices.If you want a medium one (there is no small one) you have to ask for it. Before, they always asked you this question. Just this small change in the purchasing process should increase revenue considerably.
Upselling, as the name suggests, is a very American way of selling. It needs to be adapted to a national context that fits with the culture and mentality of the people in the country. What works in the US does not necessarily have to generate the same results here.
Up-selling Photo rights by Fotolia
I received the answer a few minutes after ordering. The thailand telegram data waiter came by with an appetizer of fried calamari with sauce and asked “Hey guys, do you fancy some?” Without thinking twice, attracted by the good appearance and my hunger, I grabbed one. I had fallen into the perfect upselling trap. Of course, the appetizers were not included in the 5 euro price of the menu.
What is up-selling and how is it different from cross-selling?Upselling is defined as a technique in which arguments are provided in a sales process to offer a higher quality product. If successful, a greater benefit is achieved with a customer.To distinguish upselling from cross-selling, the concept of timing must be taken into account . The example of the restaurant clearly shows that choosing the right process is a series of actions moment greatly increases the probability of a sale. In addition, the upselling product must be directly related to the main product.
Cross-selling, as the name suggests, involves cross-selling for complementary products that are not of higher quality. It is typically based on a database of existing customers who are offered malaysia data an offer days, weeks or months after their last purchase that may be related to their last purchase.
If the customer had purchased a laptop during the up-selling process, he would have been offered a model with a better processor, more hard disk space, more software packages installed, etc. We understand cross-selling as meaning that days after purchasing the laptop. We offer him different cases via email so that he does not damage it
When transporting it from one place to another
Up-selling techniquesLarge and small companies use upselling techniques without us even realizing it. They are usually the most successful. Because we don’t feel seduced into buying something we don’t really want or even need.
Large supermarket chains often lower prices for everyday products such as bread, rice, milk, flour, etc. Sometimes selling them even below cost price (which, if I’m not mistaken, is illegal). Once inside the store, we buy other products that are even much more expensive than elsewhere. Then there are chains such as Mediamarkt that frequently launch very aggressive marketing campaigns. Attracting people to the store with spectacular offers so that they then buy other additional products. Airlines have been including insurance or offering. The possibility of renting a car or booking a hotel in the checkout process for years . The most aggressive ones mark them by default and make it almost impossible to find the option to cancel.
To carry out a successful up-selling, some basic factors must be taken into account.