Once you’ve created your pixel, you can place the Facebook pixel code on your website. For instructions, select an installation option:
If you run a site on a platform like Shopify or Woocommerce, you can integrate your pixel instantly with just a few clicks:
Remarketing on Facebook –
How to do it right? (Facebook ads pixel campaign, guide and social media advertising) 3
Configuring events
Once you’ve added the pixel base code to your site, you can set up events to measure important actions, like a purchase. To do this, either install the code manually or use the intuitive event setup tool. Then, test your pixel to make sure it’s working properly.
For this example, let’s say we want to target users
Who have visited our e-commerce blog but not our store.
Facebook allows you to include or exclude URLs for targeting purposes. In this case, we include visitors to the “blog” and exclude anyone who landed on the “shop” page.
And that’s all!
Of course, there are many variables to work with and much to tweak within each Facebook remarketing campaign. Remember, this freedom allows marketers to target exactly what they want and make the most of their ad spend.
The True Power of Facebook Remarketing
You’ve probably seen a Facebook ad that seems tailored just for you, right?
You visit an online store and browse for a few minutes. The next day you see a sponsored post on your Facebook feed about the exact same things you were considering.
Or let’s say you spent some time reading russia email list a blog post, and then something related to it appears in your feed.
Sound familiar?
This is what makes the Facebook 22 things the web couldn’t exist without in 1998 platform and remarketing in general so powerful:
Marketers can refine their campaigns to a level that seems like a science.
That said, a significant part of the success of any retargeting ad adb directory depends on how much attention you pay to your custom audience.