The model below provides a set of criteria and clear guidance for marketers to develop and measure indicators for promotional activities. to develop a competitive integrat digital strategy. At the same time, this model can also serve as a structural framework for companies to decide which digital marketing tools to use to achieve marketing goals more effectively, and decide which data and measurement tools to use to check the effectiveness and improve activities.
At this level, we will try to achieve
the maximum exposure, with a wide target audience, and the tools we usually use are emails, website banners, etc. In terms of measurement, we will look at how many people have open the email, how many people have view the website banner (Impressions), views, click-through rate, and reach, etc.
2. Interest & Attitude
At this level, the goal is to interact with potential rcs database customers. The strategy we usually adopt is through social m ia such as Facebook, Twitter or Pinterest. In terms of measurement, the indicators will be “Likes”, “Comments”, “Share / Re-post”, “Follow”, etc.
3. Involvement & Engagement
At this level, our goal becomes more concrete. The goal be as specific as possible is to receive inquiries from potential customers. The tools we usually use are YouTube, blogs, newsletters, or the company’s own membership programs. The measurement indicators usually include video views, blog followers, number of people who subscribe to email newsletters, number of participants in membership programs, etc.
4. Word of mouth
At this level, these are already very potential customers or even existing customers. We will look at all platforms, including. Channels for comments and reviews, such as uk data online discussion forums, groups, Facebook, bloggers, etc., because being. Able to create a lot of noise and citations does not necessarily mean good results. We also ne to do a positive or negative degree of popularity to see whether the popularity is positive or negative, because in case of a crisis, there may be a lot of citations on the Internet, but it does not mean it is a good thing. The measurement indicators in this regard are the number of comments, the number of citations, popularity, etc.