The history of advertising can be summarized in a simplified way as follows. We have gone from mass advertising without any segmentation (except, if you want, by users who have radio or television and those who don’t) to hyper-segmentation. One of the key factors is the availability of data on the target audience.
It is incredible on the one hand the amount of valuable
information that the Internet provides us every uk telegram data day. It is also surprising to see how little we use it. The problem is usually the following. Instead of starting to search, many people ask the question: “But where do I get this information from?” The most direct answer would be: “
If you haven’t started searching, you will never know.” Searching for information is a process that we can rarely outsource because it would take us longer to explain what we need than to get down to work. Sources of information about your target audience.Case study: How to use data from an e-commerce study for my Facebook Ads campaigns.Spaniards spend an average of 79 euros videos capture the customer experience on each online purchase.The highest transaction volume between
2.5 Madrid, Barcelona and Valencia are the most active provinces when it comes to online shopping
Sources of information about your target audience
Aside from the obvious “Google search” there are many research malaysia data sources that provide more direct and concentrated data that you need about your target audience:
Forums where your target audience moves : I have been saying for a while now that forums are a goldmine of knowledge . Despite being a qualitative source of information, threads can be categorized and converted into quantitative data. It is not a quick way, but depending on your objectives, it may be a task that is worth doing.
Online advertising tool : Google AdWords Display Network Planner allows you to enter any web page or keyword and in return receive data on the distribution between men and women, age and other types of interests.
Social media apps : Facebook’s Graph Search is revolutionizing
the way we do social searches. In the simplest terms, it can be compared to the feature introduced by Amazon “other products bought by people who bought product x”. You can cross-search by location, page likes, interests, friends, etc. We are at the beginning of the road, but what we will find at the end can be very valuable information if we learn to use it well.
Market research : Compared to other options, using market research as a source of information may seem a bit old-fashioned. In fact, it is still the most direct way to take advantage of it. Because the data is already generated and we do not have to generate it ourselves.
Case study: How to use data from an e-commerce study for my Facebook Ads campaigns
The company Yodetiendas.com has recently published a study with data on e-commerce in Spain. Especially when you are starting from scratch and you don’t yet know. Exactly what you want to do to make money online, they can be of great help to you. Whether you want to create an online store from scratch or start a blog to do affiliate marketing.