In this article, we will look at the main points that need to be taken into account when working with potential clients and external telemarketing companies, including the legality of such cooperation, the rules for data transfer, as well as the correct execution of contracts and consents for the processing of personal data.
PDn — personal data.
But first of all, a few words about how to correctly and legally form a client base.
How to build a client base
An important point in using contact information of individuals for telemarketing purposes is obtaining consent for such actions.
A clearly legal way to form a client base is “inbound telemarketing” , when a potential client independently expresses interest in a company’s product or service, provides their contact information in order to obtain information about them and gives consent to the processing of personal data.
In this case, consent can be expressed in various forms: finland phone number list a consent mark when filling out a feedback form on the company’s website; personally signed consent when applying for, for example, a loyalty card, or even during a telephone conversation.
The main thing is that the operator can confirm the existence of such consent if necessary.
The use of special marketing tools for the formation and management of a client base is also legal if the data is collected by legal means and the developers comply with the requirements of the legislation on the processing of personal data when collecting them ( obtaining consent, publishing a Personal Data Processing Policy, taking measures to protect the databases being formed ).
Is it possible to simply buy a ready-made client base?
The legality of selling a client base depends on the availability of the appropriate consent for the processing of personal data . Without it, even the transferred base cannot be used for calling and mailing.
Suitable consent forms can be viewed in the 152DOC service .
To provide the subject with the following information before starting to process such personal data:
- name/full name and address of the what kind of advertising can be launched on “clerk” operator or his representative;
- the purpose of processing personal data and its legal basis;
- list of personal data;
- intended users of personal data;
- the rights of the subject of personal data established by Federal Law 152;
- source of obtaining personal data.
At the same time, we note that this method of forming a phone list client base borders. Therefore, on breaking the law, since often the source of such ready-made bases is the elementary theft of personal data by employees or the actions of fraudsters.
If the personal data was initially obtained illegally, then its further use is also illegal.
Is it possible to use information from open sources?
The formation of publicly available sources of PDn is permitted with the written consent of the subjects . Distribution of PDn is also possible with consent to the processing of PDn, permitted by the subject for distribution or, for example, due to the requirement of the law on mandatory publication of PDn.
Also, the subject of PDn can independently post information about himself. Therefore, in open sources ( for example, on his pages in social networks ). However, this does not mean that anyone can use common PDn at his own discretion. After all, the processing of personal data incompatible with the purposes of collecting personal data is not allowed.