It is quite likely that you do not even know about the possibility of topping in the e-mailing box on Seznam . But keep calm. Even such a capacity as Daniel Višňák, a successful e-shop strategist and sought-after business mentor, had no idea. He also found out about this special feature thanks to an inquisitive question from one of the listeners during the live broadcast of his E-SHOP BOOST program. Josef Řezníček, who happened to be a guest, briefly introduced her to him . Today we will focus on it in a little more detail.
What is topping on the List?
This is a function introduced last year that will allow you to south africa whatsapp number data pin your e-mails to the first positions in the “Bulk” folder for all recipients whose address ends with @seznam.cz for up to one week .
This means that messages in the “Inbox” folder cannot be affected by topping, because e-mails of an advertising and business nature fall fundamentally into the bulk one, where the first three positions are reserved for this purpose. And it is on them that top e-mails can remain for 7 days . Regardless of whether they were open or not. 40% of gen z want more content from brands In addition, they will be marked with a “Tip” label, which will further distinguish them from other incoming mail.
So you can come across a maximum of 3 top e-mails in the dating mailbox (and it doesn’t matter if you send them all or if it’s a different sender each time) , and if two or three are there at onc rich data e, their order will determine the date of dispatch. The most recent top email always gets the first spot.
Who offers topping on Seznam?
This function is offered by several providers. Te-mailing systems, for example Ecomail. But also SmartEmailing and many others. In principle, topping works the same for each of them, so it doesn’t matter which provider you use.
What are the goals and results of topping?
The goal of this feature is to ensure a higher open and click-through rate. And the interim results show that she is succeeding.
Top e-mails have an average open rate of 30% , but this is often up to 10% higher. The data of the List further shows that the use of this special function leads to a fourfold click rate.